*Spec Project
DASHBOARD DESIGN| GAMIFICATION | CONSUMER GOODS
The Funk Factory Dashboard - Redesigned the dashboard experience for ~Pourri’s gamified rewards app to simplify user flow, clarify the gameplay loop, and visually guide users from product tap-in to loyalty redemption.
PROBLEM
The Funk Factory dashboard was confusing for users. The game required multiple steps — tapping in a product, earning energy, playing mini-games, and collecting rewards — but the interface didn’t clearly show where to start or how the system worked.
Users Felt Lost
Low User Engagement
No First Time User Experience
Earning Rewards is Difficult
MY ROLE
Product Designer
TOOLS
Figma | FigJam | Figma Slides
PROJECT TYPE
Dashboard Design | E-commerce
DURATION
2 weeks
"Getting to the bottom of the funk"
WHAT WOULD I DO DIFFERENTLY?
If time permitted, I would expand the onboarding experience to support first-time users better and reduce friction early on.
Reintroduce reward pathways from previous programs, such as receipt scanning for product purchases, to retain loyalty from existing customers beyond the game.
Conduct usability testing to validate if users clearly understand iconography, energy mechanics, and tier progression at a glance.
WHAT DID I LEARN?
Designing for gamified interfaces requires focus on clarity, especially when multiple tokens, actions, and tiers are involved.
A well-structured hierarchy is essential to guide users through complex flows.
Language and visual cues must work together to support user decisions in real-time.
