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Feel The Stars.

"Feel the Stars" is a habit-forming zodiac-based meditation application designed to provide personalized meditation experiences tailored to individual zodiac signs.

This innovative app combines the wisdom of astrology with the tranquility of meditation, offering users a unique and transformative journey towards inner peace.

UX Theories: Nir Eyal's book, "Hooked: How to Build Habit-Forming Products", Gamification strategies; XYZ hypothesis and Mechanical Turk & Fake Front Door method of pretotyping.

My Role

UX Research | Paper Prototyping | Wireframing | Visual Design | UI Design | Design Thinking | Presentation Design | Pretotyping

Tools

Figma | Adobe Illustrator | Miro

Project Type

Mobile App

Duration

Jan - Apr 2023

Project Goal
The primary goal of this project was to create an engaging user experience tailored for individuals with a strong belief in astrology. The objective was to facilitate the seamless integration of zodiac-based meditation sessions into their daily lives. Additionally, the project aimed to gauge the effectiveness of this solution in establishing a consistent meditation practice among users, employing agile and rapid validation techniques.
Problem
The influence of zodiac signs on our well-being is significant. Many individuals seek ways to alleviate stress and exhaustion. It is believed that astrology represents an immediate tool that can be turned to for comfort. How might we enhance users' connection with meditation through their zodiac signs, providing them with a seamless and engaging meditation experience that improves their overall well-being?"
Solution
Users who believe in zodiac astrology learn to connect with themselves on a deeper level. Feel the Stars is a habit-forming app designed for avid astrology believers, aimed at deepening their mindfulness practice and overall well-being through personalized zodiac-based meditation sessions. Users curate their meditation routines tailored to their zodiac sign, forging a stronger connection with their astrological energies.
How might we enhance users' connection with meditation through their zodiac signs and improve their well-being through a seamless and engaging meditation experience?
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What is Feel The Stars?
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The Idea
For people who follow zodiac signs, why not have a meditation platform that is based on what is suitable for your zodiac signs?
The Benefit
Users can experience personalised meditation sessions based on 12 individual Zodiac signs. They get access to a pantry which is personalised to them, after they undergo a ‘Self Care Test’
The Aim
Feel the Stars aims to let users meditate for 10 minutes and stay invested in the app by rewarding them in the pantry.
Design Process.
Competitive Analysis
Define
Empathize
Story Board
Ideate

KANO Cards

MOSCOW Method

User Flow

Low Fid Wireframes

Mood Board

UI Kit

High Fid Wireframes 

Prototype
Test

Pretotype:

Mechanical Turk & Fake Front Door Test

Usability Testing

Empathize

Competitor Analysis.
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Offers wide range of meditation exercises and a soothing user experience. 

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Offers wide range of meditation exercises and a soothing user experience. 

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Offers wide range of meditation exercises and a soothing user experience. 

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Offers wide range of meditation exercises and a soothing user experience. 

Define

The Process.
Story Board

Ideate

KANO Cards
For people who follow zodiac signs, why not have a meditation platform that is based on what is suitable for your zodiac signs?
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MOSCOW Method
For people who follow zodiac signs, why not have a meditation platform that is based on what is suitable for your zodiac signs?
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Basic

Performance

Delighter

User Flow
For people who follow zodiac signs, why not have a meditation platform that is based on what is suitable for your zodiac signs?

Prototype

Style Guide
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Wireframing
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Feel The Stars.

App Design
The main features of the app considering what the user can benefit from this app are as follows:

1. Zodiac based meditation
2. Explore and learn about your zodiac
3. A meditation pantry that will enhance your experience
4. Earn points by maintaining a streak 
5. Listen to expert talks about your Zodiac meditation

Prototype

UI Screens
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Logo Screen
Onboarding Screens

The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.

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Choose Your Zodiac Based Meditation

The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.

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Choose Your Zodiac Based Meditation
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The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.

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Explore and Learn More

The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.

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Explore and Learn More

The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.

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Choose Your Zodiac Based Meditation

The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.

Test

Pretotyping

In this phase, I followed a two-step validation process to test the 'Feel the Stars' app. For the 1st process, I have used the Fake Front Door and Mechanical Turk Pretotype method which follows the principles of the book, 'The Right It Model by Alberto Savoia'. Secondly, I performed usability testing with 5 users to understand the overall experience of the app. 

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Risky Assumption Matrix
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Experiment Methods Used
Fake Front Door Pretotype

As the name the suggests, a fake website was created for the promotion of 'Feel the Stars and was showcased on social media platforms as an advertisement. The goal was to receive as many early birds sign ups to fulfill the risky assumption mentioned above.

Mechanical Turk Pretotype

This pretotype method involves a manual version of the app focusing on the main purpose of what the app does. By sending Google forms individually to users and taking their feedback, the goal was to gather quantitative data based on their responses to fulfill the risky assumption mentioned above.

But, why use these methods?
I utilized these methods from the 'Right It' book because they provide a practical way to test and validate ideas before fully investing in them. These methods allow me to create low-cost, simplified versions of a product or feature, helping me gather valuable feedback from users.
Fake Front Door Pretotype
Risky Assumption 1

Users will be interested in a zodiac based meditation application

XYZ Statement

At least 3 out of 10 users will sign up for the zodiac based meditation app over the course of 10 days.

Fake Front Door

I will use the “Fake Front Door Pretotype” to create Instagram ads and posters with a QR code that would lead them to the branded website where they can sign up for the application.

Section 1:
- Introduction of the app
- CTA button to sign up!

Section 2:
- Product features

Section 3:
- How the app works
- CTA button to sign up!

Section 4:
- Sign Up form

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I created a fake website showcasing just the landing page on Wix. The website highlights the main features of the app, and includes a sign up form enticing the potential user to give in their emails.

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Feel The Stars

Using Instagram & a Physical Poster to promote the Fake website

I made a strategic use of Instagram to promote my website, sharing its link through stories and motivating users to sign up. Crafting 10 social media posts for both Instagram and Facebook, I attracted 60 followers, generating early enthusiasm and engagement.

Secondly I created a poster and put it in my university to promote my app and get users.

Social Media Posts

Insights from Fake Front Door

As the name the suggests, a fake website was created for the promotion of 'Feel the Stars and was showcased on social media platforms as an advertisement. The goal was to receive as many early birds sign ups to fulfill the risky assumption mentioned above.

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34%

Skin in the Game

133

Total Site Sessions

97

Total Site Visitors

33

Total Sign Ups
Proving the 3rd assumption
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Feedback from Users

To prove this assumption of users being able to understand the meditation, I personally messaged them on Whatsapp three google forms.

One was for finding out their zodiac signs, then sending their recommended zodiac meditation and lastly a feedback form to know their experience. 

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Insights from Mechanical Turk

As the name the suggests, a fake website was created for the promotion of 'Feel the Stars and was showcased on social media platforms as an advertisement. The goal was to receive as many early birds sign ups to fulfill the risky assumption mentioned above.

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16

Total Responses

5

Users were able to meditate
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30%

Task Success Rate
Prototype Outcome

At least 3 out of 10 users will sign up for the zodiac based meditation app over the course of 10 days.

34%
Skin in the game

At least 5 out of 10 Jefferson students will provide their birthdates and zodiac to the app.

55%
Task Success Rate

At least 3 out of 10 Jefferson students who got the recommended meditation will be able to perform the meditation suggested.

31%
Task Success Rate

Most users were able to understand the meditation easily and perform it.

Few users preferred to have a detailed meditation or an audio explanation instead of reading it through.

Key Takeaways 

Users were able to reach the website easily through instagram and by scanning the QR code.

Usability Testing

I conducted a hands-on study with 5 participants to assess the app's usability. The primary goal was to explore how well users could navigate the app with minimal frustration while completing 6 specific tasks.

 

I individually evaluated each participant, considering their ease and confidence scores. I documented their feedback to inform enhancements in the app's user interface (UI) design, aiming to create a more user-friendly experience.

Task 1: Onboarding

Process

Task 2: Select Zodiac Meditation

Task 3: Starting the Zodiac Meditation

Task 4: Find the Self Care Test

Task 5: View Progress

Task 6: View Pantry

Tasks

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Sayali

Raheela

Vipasha

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