

Feel The Stars.
​"Feel the Stars" is a habit-forming zodiac-based meditation application designed to provide personalized meditation experiences tailored to individual zodiac signs.
This innovative app combines the wisdom of astrology with the tranquility of meditation, offering users a unique and transformative journey towards inner peace.
UX Theories: Nir Eyal's book, "Hooked: How to Build Habit-Forming Products", Gamification strategies; XYZ hypothesis and Mechanical Turk & Fake Front Door method of pretotyping.
My Role
UX Research | Paper Prototyping | Wireframing | Visual Design | UI Design | Design Thinking | Presentation Design | Pretotyping
Tools
Figma | Adobe Illustrator | Miro
Project Type
Mobile App
Duration
Jan - Apr 2023
Project Goal
The primary goal of this project was to create an engaging user experience tailored for individuals with a strong belief in astrology. The objective was to facilitate the seamless integration of zodiac-based meditation sessions into their daily lives. Additionally, the project aimed to gauge the effectiveness of this solution in establishing a consistent meditation practice among users, employing agile and rapid validation techniques.
Problem
The influence of zodiac signs on our well-being is significant. Many individuals seek ways to alleviate stress and exhaustion. It is believed that astrology represents an immediate tool that can be turned to for comfort. How might we enhance users' connection with meditation through their zodiac signs, providing them with a seamless and engaging meditation experience that improves their overall well-being?"
Solution
Users who believe in zodiac astrology learn to connect with themselves on a deeper level. Feel the Stars is a habit-forming app designed for avid astrology believers, aimed at deepening their mindfulness practice and overall well-being through personalized zodiac-based meditation sessions. Users curate their meditation routines tailored to their zodiac sign, forging a stronger connection with their astrological energies.
How might we enhance users' connection with meditation through their zodiac signs and improve their well-being through a seamless and engaging meditation experience?
What is Feel The Stars?

The Idea
For people who follow zodiac signs, why not have a meditation platform that is based on what is suitable for your zodiac signs?
The Benefit
Users can experience personalised meditation sessions based on 12 individual Zodiac signs. They get access to a pantry which is personalised to them, after they undergo a ‘Self Care Test’
The Aim
Feel the Stars aims to let users meditate for 10 minutes and stay invested in the app by rewarding them in the pantry.
Design Process.
Competitive Analysis
Define
Empathize
Story Board
Ideate
KANO Cards
MOSCOW Method
User Flow
Low Fid Wireframes
Mood Board
UI Kit
High Fid Wireframes
Prototype
Test
Pretotype:
Mechanical Turk & Fake Front Door Test
Usability Testing
Empathize
Competitor Analysis.

Offers wide range of meditation exercises and a soothing user experience.

Offers wide range of meditation exercises and a soothing user experience.

Offers wide range of meditation exercises and a soothing user experience.

Offers wide range of meditation exercises and a soothing user experience.
Define
The Process.
Story Board









Ideate
KANO Cards
For people who follow zodiac signs, why not have a meditation platform that is based on what is suitable for your zodiac signs?
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MOSCOW Method
For people who follow zodiac signs, why not have a meditation platform that is based on what is suitable for your zodiac signs?
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Basic
Performance
Delighter
User Flow
For people who follow zodiac signs, why not have a meditation platform that is based on what is suitable for your zodiac signs?

Prototype
Style Guide

Wireframing

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Feel The Stars.
App Design
The main features of the app considering what the user can benefit from this app are as follows:
1. Zodiac based meditation
2. Explore and learn about your zodiac
3. A meditation pantry that will enhance your experience
4. Earn points by maintaining a streak
5. Listen to expert talks about your Zodiac meditation
Prototype
UI Screens


Logo Screen
Onboarding Screens
The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.


Choose Your Zodiac Based Meditation
The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.




Choose Your Zodiac Based Meditation

The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.

Explore and Learn More
The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.




Explore and Learn More
The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.


Choose Your Zodiac Based Meditation
The onboarding screens for "Feel the Stars" are designed to highlight the app's primary features, offering users a glimpse into its key functionalities.
Test
Pretotyping
In this phase, I followed a two-step validation process to test the 'Feel the Stars' app. For the 1st process, I have used the Fake Front Door and Mechanical Turk Pretotype method which follows the principles of the book, 'The Right It Model by Alberto Savoia'. Secondly, I performed usability testing with 5 users to understand the overall experience of the app.

Risky Assumption Matrix

Experiment Methods Used
Fake Front Door Pretotype
As the name the suggests, a fake website was created for the promotion of 'Feel the Stars and was showcased on social media platforms as an advertisement. The goal was to receive as many early birds sign ups to fulfill the risky assumption mentioned above.
Mechanical Turk Pretotype
This pretotype method involves a manual version of the app focusing on the main purpose of what the app does. By sending Google forms individually to users and taking their feedback, the goal was to gather quantitative data based on their responses to fulfill the risky assumption mentioned above.
But, why use these methods?
I utilized these methods from the 'Right It' book because they provide a practical way to test and validate ideas before fully investing in them. These methods allow me to create low-cost, simplified versions of a product or feature, helping me gather valuable feedback from users.
Fake Front Door Pretotype
Risky Assumption 1
Users will be interested in a zodiac based meditation application
XYZ Statement
At least 3 out of 10 users will sign up for the zodiac based meditation app over the course of 10 days.
Fake Front Door
I will use the “Fake Front Door Pretotype” to create Instagram ads and posters with a QR code that would lead them to the branded website where they can sign up for the application.
Section 1:
- Introduction of the app
- CTA button to sign up!
Section 2:
- Product features
Section 3:
- How the app works
- CTA button to sign up!
Section 4:
- Sign Up form

I created a fake website showcasing just the landing page on Wix. The website highlights the main features of the app, and includes a sign up form enticing the potential user to give in their emails.


Feel The Stars
Using Instagram & a Physical Poster to promote the Fake website
I made a strategic use of Instagram to promote my website, sharing its link through stories and motivating users to sign up. Crafting 10 social media posts for both Instagram and Facebook, I attracted 60 followers, generating early enthusiasm and engagement.
​
Secondly I created a poster and put it in my university to promote my app and get users.
Social Media Posts
























Insights from Fake Front Door
As the name the suggests, a fake website was created for the promotion of 'Feel the Stars and was showcased on social media platforms as an advertisement. The goal was to receive as many early birds sign ups to fulfill the risky assumption mentioned above.

34%
Skin in the Game
133
Total Site Sessions
97
Total Site Visitors
33
Total Sign Ups
Proving the 3rd assumption




Feedback from Users
To prove this assumption of users being able to understand the meditation, I personally messaged them on Whatsapp three google forms.
​
One was for finding out their zodiac signs, then sending their recommended zodiac meditation and lastly a feedback form to know their experience.

Insights from Mechanical Turk
As the name the suggests, a fake website was created for the promotion of 'Feel the Stars and was showcased on social media platforms as an advertisement. The goal was to receive as many early birds sign ups to fulfill the risky assumption mentioned above.


16
Total Responses
5
Users were able to meditate


30%
Task Success Rate
Prototype Outcome
At least 3 out of 10 users will sign up for the zodiac based meditation app over the course of 10 days.
34%
Skin in the game
At least 5 out of 10 Jefferson students will provide their birthdates and zodiac to the app.
55%
Task Success Rate
At least 3 out of 10 Jefferson students who got the recommended meditation will be able to perform the meditation suggested.
31%
Task Success Rate
Most users were able to understand the meditation easily and perform it.
​
Few users preferred to have a detailed meditation or an audio explanation instead of reading it through.
Key Takeaways
Users were able to reach the website easily through instagram and by scanning the QR code.
Usability Testing
I conducted a hands-on study with 5 participants to assess the app's usability. The primary goal was to explore how well users could navigate the app with minimal frustration while completing 6 specific tasks.
I individually evaluated each participant, considering their ease and confidence scores. I documented their feedback to inform enhancements in the app's user interface (UI) design, aiming to create a more user-friendly experience.
Task 1: Onboarding
Process
Task 2: Select Zodiac Meditation
Task 3: Starting the Zodiac Meditation
Task 4: Find the Self Care Test
Task 5: View Progress
Task 6: View Pantry
Tasks
Anushka
Nikita
Sayali
Raheela
Vipasha
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