HABIT FORMING | GAMIFICATION | WELLNESS
Feel The Stars - a habit-forming meditation app designed to provide personalized meditation experiences tailored to individual zodiac signs.
PROBLEM
Many users struggle with maintaining a consistent meditation routine, finding existing options too generic, and lacking a personal connection, which makes it challenging for new users to stay engaged.
Low Meditation Consistency
​Generic Meditation Options
​Difficulty Engaging New Users
​Lack of Personal Connection
MY ROLE
Product Designer
TOOLS
Figma | Adobe Illustrator | Miro
PROJECT TYPE
Health & Wellness
DURATION
4 months
CHALLENGE
How might we reduce inconsistency and foster a personal connection in meditation by encouraging users to engage in daily 10-minute sessions that move beyond generic options?
Ans: by using Feel The Stars
"Take a deep breath
for a
mindful discovery."
HOW IS FEEL THE STARS DIFFERENT?
Focuses on various wellness topics and sleep stories.
​Community-based content, no personalization.
Gamified progress tracking.
Personalized astrology readings
Personalized Zodiac Meditations
​
Gamified Progress Tracking
​
Learn about the wellness of your zodiac
​
Self Care Pantry
IDEATION
Mapping out the meditative flow for astrology enthusiasts.
It is my way of visualizing the user’s journey for clarity by highlighting their motivations, actions, and emotions step by step.
PRIORITIZING FEATURES
I prioritized the features to determine what would be important for the users. This helped me narrow down my very ambitious ideas, to having educational insights, zodiac meditation, and a customized pantry.
CHALLENGES
Ideally, the meditations are only catered to one particular zodiac sign but I also wanted to give the option of learning/ meditating through other zodiac signs.
TESTING
I wanted to test out the solution in four separate ways
The first approach involved conducting a usability test of the prototype to evaluate its effectiveness. The second approach focused on running 3 experiments without the prototype to gauge audience interest in the solution.
USER SUCCESS RATE
The goal was to assess the solution's success rate alongside Ease and Confidence scores through a 7-task usability test with 5 participants, with each task rated out of 5.
Received 95% success rate
Received 90% confidence rate
Received 85% ease rate
USER INTEREST
I created a fake website, ran Instagram ads, and designed a poster, all leading to a sign-up page. Success was measured by achieving at least 3 out of 10 sign-ups.
Received 33 sign-ups
USER CONSENT
To test if students were comfortable sharing their birth date, I sent two Google Forms: one collected their birth date, and the other shared a personalized zodiac meditation based on it.
Received 16 responses
USER UNDERSTANDING
The final experiment tested their understanding of personalized zodiac meditations by gauging how many provided positive feedback after receiving them.
Received 16 responses
Onboarding
Select Meditation
Home Screen
Start meditation
Progress Tracking
Educational Insights of your Zodiac
Customized Pantry
USABILITY TESTING
I encountered a few challenges along the way
After the usability test, I conducted a high-to-low severity analysis to identify key blockers. Participants struggled to locate the 'Redeem Points' option on the Account screen, had difficulty finding the self-care test, and didn’t fully grasp the purpose of the pause timer feature.
High Severity
Low Severity
STYLE GUIDE
I created a style guide to ensure consistency and accessibility throughout the app.
DESIGN OUTCOME
The final design outcome highlights the core tasks of Feel the Stars, guiding users through a personalized, zodiac-inspired meditation experience
Onboarding Process
The 'Choose Your Meditation' page shows various ideal meditation methods for all 12 zodiac signs.
I initially wanted to use 12 different colors for all 12 zodiac signs, but instead chose to stick to 3 colors making it a more seamless and less cluttered experience.
Practicing Meditation
The 'Home' page summarizes the user's onboarding journey and invites them to start the meditation or explore alternative meditation options.
I introduced a 'Pause Timer' feature that allows users to pause their meditation for up to 5 minutes. If they need to step away, they can resume within that time frame or restart the session if they exceed the limit.
Progress Tracking
Gain points for every meditation session completed and track your progress with a streak count feature.
​
I added a 'Pantry' feature where users can redeem their earned points for therapeutic items, offering a rewarding way to enhance their meditation experience.
WHAT WOULD I DO DIFFERENTLY?
1. Redeem Points - Add this button on the Point Collected section which is on the account page and mention to them that they can redeem it in the Pantry page.
2. Self-Care Test - Mention this test in the onboarding screen, home page, and the Accounts page so that users can find it easily.
3. Meditation Break - Add a small description for the timer so that the user knows what it means.
4. Points to Dollar Conversion - Add this information to the Pantry page so that users know how many points they are using.
5. Zodiac Symbols - Include zodiac symbols so that users are even more familiar with their zodiac signs.
6. Pop-Up Notification - Make the notification more engaging and personalized to the user.
7. Set Notifications - Include a description of each notification and what they mean.
8. Onboarding - Include fun facts about the zodiac a user is choosing so that they are engaged more in the app.
Next Project
Gait Pro
A mobility aid app linked to a wearable device to monitor gait patterns for the physically impaired.
WEARABLE TECH | HEALTHCARE
